B2B case studies are an essential part of any business owner’s or marketing professional’s toolkit. They help demonstrate how your products or services can benefit the customer and, as a result, increase sales. As per a report, although marketers report that they provide their company’s sales teams with many different types of content, half (52%)…
When done correctly, a case study is an excellent way to demonstrate your company’s strengths, highlight customer successes, and engage prospects. But you get content for creating an authentic and believable case study only when you go into an interview with a customer who has a great story to share. By preparing with thought-provoking questions,…
Case studies are important for SaaS businesses. Some examples of SaaS businesses that could benefit from case studies are web development and marketing agencies, e-commerce websites, or software companies. In each case, it can be useful for the business to have concrete evidence of how specific techniques or strategies have worked in the past. Case…
Did you know? As much as 73% of B2B buyers say they rely heavily on case studies to make purchasing decisions. This means a business case study can be a powerful marketing tool. By providing detailed information about your company’s operations and successes, a business case study can show potential customers why they should invest in your…
A few years ago, I was facing issues with our email marketing. Most of our emails were landing into spam. Our inbox placement was just 45%. To fix things, I turned to online posts/studies by people who had done it right. Their learnings helped me revive our email marketing and we increased our inbox placement…
Today, we share how we created a successful April Fools’ Day Campaign for one of our brands in just a few hours that caught the attention of and got picked up by leading media houses, organically. (Do you really pay thousands of dollars to PR agencies for their media connections?!) Quick Background Funded by Peter Theil’s…
Case studies are informative and contain valuable information that can help demonstrate the value of your product or service. But a company case study is also known to fall flat with prospects. Why? Because they’re not colorful, and rather technical in tone. And while this “not-so-vibrant” content is great for marketers, it’s not too appealing…
