inito

91Ninjas helped Inito scale
organic traffic by 350%
and hit 200K+ keywords

349%

Increase in organic traffic

229%

Increase in ranking keywords

197,178

 Ranking keywords

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About Inito

Inito empowers women with advanced at-home hormone tracking technology. Founded in 2015, this YC-backed Bengaluru healthtech startup provides couples with personalized fertility management and health insights through cutting-edge reproductive technology.

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Challenge

 Inito experienced persistently stagnant organic traffic over a six-month period, even with ongoing SEO initiatives. Repeated internal troubleshooting failed to surface clear bottlenecks, making it difficult to identify growth opportunities or break through the traffic plateau.

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What did we do?

Through comprehensive technical analysis, we uncovered critical mobile performance issues, particularly with AMP implementations. We resolved these technical barriers while simultaneously developing a robust topic coverage strategy that addressed content gaps in their fertility management vertical.

Results

 Our solutions reversed the traffic decline and delivered a dramatic 350% organic traffic increase. Keyword rankings expanded by 3x, reaching nearly 200,000 ranking keywords and reestablishing Inito’s digital visibility in the reproductive health space.

349%

Increase in organic traffic

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229%

 Increase in ranking keywords

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197,178

 Ranking keywords

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