91Ninjas helped Inito scale
organic traffic by 350%
and hit 200K+ keywords
349%
Increase in organic traffic
229%
Increase in ranking keywords
197,178
Ranking keywords
About Inito
Inito empowers women with advanced at-home hormone tracking technology. Founded in 2015, this YC-backed Bengaluru healthtech startup provides couples with personalized fertility management and health insights through cutting-edge reproductive technology.
Challenge
Inito experienced persistently stagnant organic traffic over a six-month period, even with ongoing SEO initiatives. Repeated internal troubleshooting failed to surface clear bottlenecks, making it difficult to identify growth opportunities or break through the traffic plateau.
What did we do?
Through comprehensive technical analysis, we uncovered critical mobile performance issues, particularly with AMP implementations. We resolved these technical barriers while simultaneously developing a robust topic coverage strategy that addressed content gaps in their fertility management vertical.
Results
Our solutions reversed the traffic decline and delivered a dramatic 350% organic traffic increase. Keyword rankings expanded by 3x, reaching nearly 200,000 ranking keywords and reestablishing Inito’s digital visibility in the reproductive health space.
349%
Increase in organic traffic
229%
Increase in ranking keywords
197,178
Ranking keywords
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