QA Touch grew organic traffic by 55% with a refined content marketing strategy
450+
Enterprise accounts engaged
2.67X
Increase in ranking keywords
1,345%
Increase in organic impressions
About QA Touch
QA Touch provides an AI-powered test management platform that streamlines collaboration between development and QA teams. Their solution enables efficient test case management, defect tracking, and reporting to enhance software quality across industries.
Challenge
Despite traffic numbers, the brand faced declining visitor relevance to its target audience. This audience mismatch resulted in decreased high-quality lead generation, negatively impacting overall business performance and conversion rates.
What did we do?
We implemented precision-targeted SEO strategies centered on audience segmentation and high-value keyword identification. Our approach combined technical site enhancements, content marketing, and on-page optimization specifically designed to attract and convert their ideal customer profile.
Results
The refined strategy delivered a 1.5x+ increase in highly-qualified organic traffic. Keyword rankings expanded by 2.67x to reach 25,000+ total ranking terms, significantly improving lead quality and overall conversion performance.
55%
Increase in organic traffic
2.67X
Increase in ranking keywords
25,000+
Ranking keywords
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