QA Touch grew organic traffic by 55% with a refined SEO & Content strategy
55%
Growth in organic traffic
2.67X
Increase in ranking keywords
25000+
Ranking keywords
About QA Touch
QA Touch provides an AI-powered test management platform that streamlines collaboration between development and QA teams. Their solution enables efficient test case management, defect tracking, and reporting to enhance software quality across industries.
Challenge
The brand was facing consistent traffic decline. Given a competitive space, they had very few keywords they ranked for. This resulted in low inbound queries and conversions.
What did we do?
We crafted tailored SEO strategies focused on audience segmentation and high-value keyword identification. Our approach combined technical site enhancements, content marketing, and on-page optimization specifically designed to attract and convert their ideal customer profile.
Results
The refined strategy delivered a 55% increase in highly-qualified organic traffic. Our ranking keywords grew by 2.67x to reach 25,000+ . With focussed CRO efforts, we significantly improved lead quality and overall conversions as well.
55%
Increase in organic traffic
2.67X
Increase in ranking keywords
25,000+
Ranking keywords
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