QA Touch grew organic traffic by 55% with a refined content marketing strategy

450+

Enterprise accounts engaged

2.67X

Increase in ranking keywords

1,345%

Increase in organic impressions

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About QA Touch

 QA Touch provides an AI-powered test management platform that streamlines collaboration between development and QA teams. Their solution enables efficient test case management, defect tracking, and reporting to enhance software quality across industries.

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Challenge

Despite traffic numbers, the brand faced declining visitor relevance to its target audience. This audience mismatch resulted in decreased high-quality lead generation, negatively impacting overall business performance and conversion rates.

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What did we do?

We implemented precision-targeted SEO strategies centered on audience segmentation and high-value keyword identification. Our approach combined technical site enhancements, content marketing, and on-page optimization specifically designed to attract and convert their ideal customer profile.

Results

 The refined strategy delivered a 1.5x+ increase in highly-qualified organic traffic. Keyword rankings expanded by 2.67x to reach 25,000+ total ranking terms, significantly improving lead quality and overall conversion performance.

55%

Increase in organic traffic

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2.67X

Increase in ranking keywords

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25,000+

 Ranking keywords

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