Case studies are important for SaaS businesses. Some examples of SaaS businesses that could benefit from case studies are web development and marketing agencies, e-commerce websites, or software companies. In each case, it can be useful for the business to have concrete evidence of how specific techniques or strategies have worked in the past. Case…
Did you know? As much as 73% of B2B buyers say they rely heavily on case studies to make purchasing decisions. This means a business case study can be a powerful marketing tool. By providing detailed information about your company’s operations and successes, a business case study can show potential customers why they should invest in your…
A few years ago, I was facing issues with our email marketing. Most of our emails were landing into spam. Our inbox placement was just 45%. To fix things, I turned to online posts/studies by people who had done it right. Their learnings helped me revive our email marketing and we increased our inbox placement…
