BarRaiser’s new brand and podcast drive 12,000+ monthly impressions
Client overview
BarRaiser is a seed-funded, AI-powered Interview Intelligence and Interview-as-a-Service (IaaS) platform that helps global enterprises and tech-first companies scale hiring without draining engineering time.
Industry
HR tech · B2B SaaS · AI
Region
United States & Global
Impact at a glance
12,000+
Monthly podcast impressions
+145%
Brand recall
+88%
Social engagement growth
+40%
Website conversion rate
The challenge
BarRaiser was being seen as a basic recruitment tool when it needed to win enterprise contracts.
- No enterprise-grade brand to set it apart from standard vendors.
- No single story connecting its "Human-in-the-loop" and "AI-Copilot" capabilities.
- No content engine to build authority and stay top of mind in the talent acquisition space.
what they needed
A clear brand story and a podcast-led content engine to build AI authority.
what we did
- Brand identity and positioning
- Logo and visual identity
- Website copy
- Podcast identity, topics and episode flow
- Recording, editing and distribution
- Omnichannel social
Strategic approach
We aligned on outcomes first, then:
- Positioned BarRaiser around human-in-the-loop AI interviewing, so every channel told the same story.
- Redesigned the logo and visual language to signal enterprise-grade trust.
- Built the podcast end to end: identity, topics, episode flow, recording, editing and distribution.
- Turned every episode into social assets, giving the brand a steady stream of expert content.
We started working with 91Ninjas at the very beginning of our startup journey. Working with them was also a learning experience for us as an early-stage startup. Through our discussions with the team, we gained a much better understanding of marketing, the different channels we should focus on, and the things we needed to think about as we grew. For companies at different stages, especially those that are growing, 91Ninjas is the perfect team to work with, not just for building your marketing, but also for learning how to approach long-term growth.
Avinash
CEO & Co-Founder
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