Backed by Peter Thiel’s Valar Ventures, Velocity is India’s largest revenue-based financing platform. As a D2C growth partner they offer a combination of smart capital, and innovative software solutions to emerging brands in the E-commerce space.
Velocity introduced a new financial product in the market. While the product was revolutionary, users needed to be educated and convinced to try it out. They wanted to set up an scalable lead generation engine while maintaining reasonable cost per lead.
What did we do?
To address the challenge, we created a coherent performance marketing strategy across Facebook, Google and LinkedIn. We conducted multiple growth experiments for their various offerings. It helped us zero down on the most effective channels & build a predictable pipeline. With our focus on growing SQL at a reasonable cost, we were able to drive significant business growth.
“It has been a wonderful experience working with the 91Ninjas team! They bring in high-quality thinking, deep marketing knowledge, and perfect execution. With the flexibility they offer, it is more like working with an internal team. Highly recommended!”
– Abhiroop Medhekar | Co-founder and CEO Velocity
We managed ad campaigns across platforms and contributed significantly to their overall pipeline. We were able to improve the MQL by 5X and SQL by 7X while keeping the CPL fairly low.
Increase in MQL
Increase in SQL
Conversion rate lift
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Backed by Peter Thiel’s Valar Ventures, Velocity is India’s leading D2C growth partner. They offer a combination of smart capital, and innovative software solutions to E-commerce businesses.