Flipkart Commerce Cloud | A global identity for a retail technology leader
Flipkart Commerce Cloud (FCC), a Walmart company, brings the commerce technology built on Flipkart’s retail experience to retailers around the world. As FCC expanded beyond India, its identity still read like a team inside a larger brand. To win in new markets, it had to stand on its own next to established global retail technology vendors while keeping the trust that comes with Flipkart’s scale.
Industry
Retail tech
We began with discovery sessions to understand how FCC wanted retailers to see it, what it stood for and where it was headed. Those sessions shaped a new logo built around agility and connection, the qualities that define how FCC works with retailers across markets. Every choice was tested against one question: would this look at home in a boardroom pitch to a global retailer?
Alongside the logo, we built a full set of brand guidelines: a flexible colour system, typography, iconography, UI elements and rules for digital and offline use. They were written for FCC’s internal teams, partner agencies and product teams, so the brand stays the same wherever it is produced. The identity became the base for everything that followed, from campaigns and events to sales collateral, as part of a broader engagement that has since reached 1,280 enterprise accounts and grown pipeline 23x.
