Flipkart Commerce Cloud | Taking the brand from screen to show floor at NRF 2026 Singapore
FCC’s identity was built for screens. For NRF 2026 in Singapore, it had to work on a booth, a product demo and a printed handout at once, in a hall full of retail technology vendors competing for the same buyers. We pushed the existing brand toward a sharper, more technical look: deep navy, electric blue gradients, luminous accents and fluid digital patterns.
Industry
Retail tech
Retail buyers at a show give a booth a few seconds, so every asset puts one idea first. Product screens show a feature in use, metric layouts lead with the number, and callouts point straight to what matters. Clean typography and structured information blocks keep complex capabilities readable on a phone screen or from across the aisle.
The same language ran through digital creatives, event collateral and the physical booth. A visitor who saw FCC on LinkedIn before the show walked into the same brand on the floor, with the scale of its retail ecosystem and the depth of its products presented clearly at every touchpoint.
