DevRev | Podcast visual identity for The Effortless Podcast
The Effortless Podcast is hosted by Dheeraj Pandey, founder of DevRev, and Amit Prakash, co-founder of ThoughtSpot and CEO of AmpUp. Two founders talking about building in tech is a format the feed is already full of, so the show needed a look people would recognise before they read a single word. We built the identity on electric blue, oversized type and fluid abstract shapes: loud enough to stop a scroll, simple enough to repeat every week.
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The hosts are the reason people tune in, so their portraits lead every layout. Type carries the episode’s idea in a few words, the shapes add movement around the faces, and the logo sits where it is seen without competing for attention. Every episode gets a new composition, yet any single cover could only belong to this show. That is what lets a weekly release build recognition instead of starting from zero each time.
The system now runs across YouTube thumbnails, podcast covers, shorts and promotional creatives. Alongside our production and distribution work, the show has crossed 909K YouTube views, averages 7.2K views per short and has received 65 inbound guest requests. Guests now ask to be on the show, and it looks the part everywhere it appears.
