VergeCloud | Making cloud infrastructure worth stopping for
CDN, DNS and DDoS protection are invisible when they work, which makes them hard to advertise. VergeCloud, an India-first CDN and cloud security platform, was competing with global hyperscalers for the attention of Indian CTOs and IT leaders, and two months of self-run ads had produced expensive leads. The creatives had to make infrastructure look worth a second look.
Industry
Cybersecurity
We built on the brand’s existing identity and turned the volume up: a bold typographic hierarchy, rich gradients, and a palette of fiery reds, vivid oranges and deep teals. Each ad takes one use case, such as content delivery, streaming performance or data protection, and gives it its own visual idea through abstract geometric forms, dimensional shapes and device mockups.
Clear hierarchy, generous spacing and prominent calls to action keep every ad easy to read, while recurring colours and graphic elements tie the set together. Varied compositions let the team test and rotate creatives by use case across LinkedIn and Google. As part of the campaigns we ran, VergeCloud grew closed deals 10x and MQLs 5.3x while cutting cost per MQL by 72%.
