91Ninjas built VergeCloud’s brand authority
Client Overview
VergeCloud is an India-first CDN and cloud security platform offering enterprise WAF and DDoS protection.
Industry
SaaS
Region
Global
Impact at a glance
157%
Engagement rate increase
72%
Organic follower growth
209%
Organic impression surge
747%
Peak monthly follower spike
The challenge
VergeCloud needed to build immediate brand trust in India against established global hyper-scalers.
- Saturated market dominated by global legacy players
- Low brand awareness among CTOs and technical founders
- Need for consistent narrative positioning around cloud security
what they needed
A brand-first social strategy to establish market trust and engage technical buyers.
what we did
- Executive leadership positioning
- Visual brand narrative overhaul
- ICP-focused messaging for CTOs
- Consistent organic publishing rhythm
Strategic approach
We aligned on brand authority and trust positioning first, then:
- Defined persona-driven content pillars tailored to Indian founders and IT directors.
- Crafted a trust-first brand narrative highlighting local PoPs and transparent pricing.
- Executed a consistent publishing schedule to maximize community reach and engagement.
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