Engineered a multi-channel growth engine for Intentwise
Client Overview
Intentwise is an AI-powered retail media platform helping brands scale performance across Amazon and retail marketplaces.
Industry
AdTech
Region
N. America
Impact at a glance
48%
LinkedIn engagement rate surge
68%
Follower growth rate increase
23%
Higher average impressions per post
The challenge
Intentwise faced dense competition in the Amazon ad ecosystem, needing to stand out and capture high-intent leads.
- Low brand differentiation in a crowded market
- Underutilized content assets needing better distribution
- Lack of an automated system to capture website traffic
what they needed
An organic social strategy and CRO engine to build market authority and scale qualified leads.
what we did
- LinkedIn strategy & content execution
- Visual design revamp
- Website CRO & landing page optimization
- RB2B visitor deanonymization & outreach
- Paid Meta & LinkedIn ad campaigns
Strategic approach
We aligned on market positioning and full-funnel conversion first, then:
- Benchmarked direct competitors to spot content gaps in product explainer and specialist posts.
- Deployed four strategic content pillars (Connect, Value, Educate, Promote) to drive engagement.
- Connected social touchpoints with CRO to convert organic visitors into newsletter subscribers.
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