DoveRunner scaled leads by 7.5x and slashed CPL by 92%

Client overview

DoveRunner is a Korea and US-based security company that protects mobile apps and digital content, with app protection and multi-DRM solutions used across gaming, fintech, streaming, and e-commerce.

Industry

Cybersecurity

Region

Global

Impact at a glance

7.5x

Increase in leads

92%

Reduction in CPL

6.6%

Increase in CTR

The challenge

Following the merger of two distinct security brands into Doverunner, the company needed to rapidly establish market presence and trust.

Need to unify brand identity and build top-of-mind awareness under the new Doverunner name
Lack of market positioning as a consolidated thought leader in mobile and content security
Need to drive high lead volumes while establishing efficient acquisition unit economics post-merger

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what they needed

A cohesive, multi-channel strategy balancing brand awareness and performance marketing.

what we did

Integrated demand gen
Multi-channel campaign architecture
Thought leadership & brand positioning ads
High-intent conversion path optimization

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Strategic approach

We aligned on outcomes first, then:

Designed a full-funnel strategy to simultaneously educate the market on the merged entity and capture existing category demand.
Deployed targeted thought-leadership content across high-impact channels to position Doverunner as an industry leader.
Structured precision demand-capture campaigns focused on users actively searching for mobile and content security solutions.
Systematically tested ad variations and audiences to achieve a dramatic increase in CTR and a massive reduction in cost-per-lead.

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Here's how we approached performance marketing for Vergecloud

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