Enterprise AI giant doubled MQLs and reached 700+ target accounts in the US
Client overview
An enterprise AI partner (subsidiary of one of India's largest IT conglomerates) empowering global enterprises with AI and automation-driven platforms to streamline operations and drive digital transformation.
Industry
Enterprise AI
Region
US
Impact at a glance
2x
Increase in MQLs
3x
Increase in overall leads
34%
Reduction in CPL
700+
Key target accounts reached
The challenge
The brand needed an expert growth partner to design and execute a precise, cross-channel acquisition strategy for market expansion into the US.
- Inability to effectively penetrate competitive enterprise decision-maker circles in the US market
- Disconnected Google and LinkedIn ad strategies that failed to drive predictable enterprise pipeline
- Needed to lower cost-per-lead while simultaneously increasing marketing qualified lead (MQL) quality
what they needed
An integrated multi-channel strategy across Google Ads and LinkedIn to expand into the US market.
what we did
- Tailored multi-channel GTM strategy
- Precision LinkedIn ABM & account targeting
- High-intent Google Search positioning
- US-focused ad copy & positioning hooks
Strategic approach
We aligned on outcomes first, then:
- Designed localized, hyper-targeted campaigns tailored to the specific pain points of US enterprise buyers.
- Leveraged LinkedIn for precise account-based marketing (ABM) to systematically reach over 700 high-value target accounts.
- Aligned Google Search campaigns to capture active bottom-of-funnel intent from enterprise decision-makers.
- Iteratively refined campaign messaging and offer positioning to accelerate MQL generation while driving down acquisition costs.
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