Marvin creates awareness through executive branding
Client overview
We partnered with two tech leaders to scale executive visibility, establish thought leadership, and systematically build an organic audience of global investors, elite SaaS operators, and peer networks.
Industry
Executive thought leadership
Region
Global
Impact at a glance
15,084
Organic LinkedIn impressions
215
Post interactions & engagement
6,781
Unique professional members reached
+450%
Surge in net-new organic followers gained
The challenge
Key personal branding challenges
- Needed an authoritative framework to cut through loud executive noise in crowded SaaS and tech spaces without sounding generic.
- Lacked a high-cadence content engine and founder bandwidth to engage key stakeholders consistently.
- Struggled to verify if messaging was actually reaching real investors or translating domain expertise into clear authority.
what they needed
A strategy to capture target attention, scale weekly engagement, and build investor relationships.
what we did
- Multi-bucket framework
- Founder-facing teardowns
- High-intent engagement loops
- Contextual profile optimization
Strategic approach
We aligned on outcomes first, then:
- Deployed sector-specific narrative frameworks breaking down complex market trends to earn active validation from top founders.
- Redesigned bio copy and headlines to cleanly convert community attention into 215 active post engagements.
- Maintained daily interaction with target lists to organically unlock 15,084 impressions and connect with 6,781 unique professionals.
Working with 91 Ninjas on my personal brand has been a really good experience. They took the time to understand my background and voice, and built a content approach that actually felt like me instead of something generic.
The posts came across more polished, but still authentic. We also started seeing some nice early traction, with better reach among the right kind of audience and steady growth over time.
They also helped with investor engagement and podcast outreach, which made it easier for me to stay focused on building. Overall, they felt more like a partner than a typical agency. I’d definitely recommend them to founders looking to build their personal brand.
Shubham Yadav
Founder
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