Gone Viral: How Our April Fools’ Campaign Gained Media Attention

Gone Viral: How Our April Fools’ Campaign Gained Media Attention

Today, we share how we created a successful April Fools’ Day Campaign for one of our brands in just a few hours that caught the attention of and got picked up by leading media houses, organically. (Do you really pay thousands of dollars to PR agencies for their media connections?!) Quick Background Funded by Peter Theil’s…