AI platform drives 3x more leads at 30% lower CPL with precision performance marketing

Client Overview

EdgeVerve, specializing in AI and automation-driven digital platforms, empowers enterprises to streamline processes and enhance human potential, enabling organizations to thrive in increasingly connected business environments.

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Industry

Enterprise AI & Automation / B2B SaaS

Region

Global (US, SEA, and MENA)

Impact at a glance

34%

Reduction in CPL

700+

Target accounts engaged

3X

Increase in lead volume

30%

Cost per lead reduction

The challenge

EdgeVerve planned global expansion, but lacked the ad optimization to generate leads. .

High acquisition costs due to unoptimized paid performance on Google and LinkedIn.
Weak social media presence hindering expansion into competitive new markets.
Critical need for more efficient organic and paid enterprise lead generation.

what they needed

Deliver high-volume, low-cost leads to capture market leadership.

what we did

Run targeted ads.
Optimize Google/LinkedIn.
Customize messaging.
Target precise audiences.
Apply specialized PPC.

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Strategic approach

We aligned on outcomes first, then:

Executed targeted Google and LinkedIn campaigns using custom B2B messaging to engage 700+ high-value accounts.
Implemented specialized PPC optimization that cut cost per lead (CPL) by 34%.
Drove a 3x surge in total lead volume, improving enterprise ROI and cross-market brand awareness.

Execution followed strategy.

Here's how we approached

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