Velocity grew SQLs by 7x and organic traffic by 500% with 91Ninjas
Client Overview
Funded by Valar Ventures (backed by Peter Thiel), Velocity is a fintech business that is revolutionizing the future of financing for new-age businesses.
Industry
Fintech
Region
India
Impact at a glance
7x
Increase in SQLs
500%
Growth in organic traffic
400%
Increase in MQLs
200%
Growth in overall lead volume
The challenge
Velocity had marketing activity, but lacked the system to connect it to revenue.
- Organic traffic plateaued
- Lead pipeline dried up
- Teams operated without shared outcomes
- Expenses scaled faster than business results
what they needed
A GTM plan focused on sustained demand, not scattered execution.
what we did
- Messaging
- SEO foundation
- Demand creation
- Pipeline alignment
Strategic approach
We aligned on outcomes first, then:
- Analyzed historical data to isolate genuinely scalable trends, shifting the strategy from intuition-based guessing to data-backed insights.
- Refined the brand messaging to ensure it was clear, clean, and bold across all channels.
- Executed a systematic plan to maintain a tight, focused, and organized workflow.
- Measured outcomes continuously, optimizing for high-quality traffic and maximum revenue efficiency.
Execution followed strategy.
It has been a wonderful experience working with the 91Ninjas team! They bring in high-quality thinking, deep marketing knowledge, and perfect execution.
With the flexibility they offer, it is more like working with an internal team. Highly recommended!
Abhiroop
Co-founder
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