91Ninjas helped Inito scale organic traffic by 350% and hit 200K+ keywords

Client Overview

Inito empowers women with advanced at-home hormone tracking technology. Founded in 2015, this YC-backed, Bengaluru-based healthtech startup provides couples with personalized fertility management and health insights through cutting-edge reproductive technology.

Industry

Healthtech / Femtech

Region

US

Impact at a glance

349%

Increase in organic traffic

229%

Increase in ranking keywords

197,178

Total ranking keywords reached

3X

Keyword ranking expansion

The challenge

Inito ran continuous SEO but could not diagnose their six-month traffic plateau.

Trapped in a persistent, six-month organic traffic plateau despite ongoing SEO efforts
Suffered from hidden technical barriers that internal troubleshooting could not surface
Faced critical mobile performance bottlenecks, specifically tied to faulty AMP implementations

what they needed

Fix technical blockers and scale topical authority to unlock growth.

what we did

Fix technical crawl errors.
Optimize mobile page speed.
Create topical content hubs.
Fill competitor keyword gaps

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Strategic approach

We aligned on outcomes first, then:

Conducted a technical audit that uncovered mobile performance issues and critical AMP bugs.
Dismantled technical barriers to immediately reverse traffic decline and stabilize site architecture.
Developed a robust topical strategy focused entirely on fertility and reproductive health.
Filled high-value content gaps, expanding keyword rankings by 229% to reach 197,178 keywords.

Execution followed strategy.

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Here's how we approached

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