Alaan grew organic traffic by 900% and saw 5x increase in SQLs
Client Overview
Alaan leads business spend management in the Middle East, offering innovative financial control solutions. This YC portfolio company provides smart corporate cards and automated processes that simplify expense management for regional businesses.
Industry
Fintech
Region
Middle East (UAE)
Impact at a glance
900%
Increase in organic traffic
5X
Increase in SQLs
32X
Increase in ranking keywords
5,000+
Total ranking keywords reached
The challenge
Alaan sought Middle Eastern visibility but needed specialized regional search expertise.
- Faced a highly competitive Middle Eastern landscape requiring deep hyper-local market insight.
- Lacked sufficient organic brand visibility and digital engagement across regional audiences.
- Needed to navigate unique regional business practices and consumption patterns to capture demand.
what they needed
Localized search strategies to drive high-value regional growth.
what we did
- Integrate SEO & PPC
- Target Full-Funnel
- Build Authority Links
Strategic approach
We aligned on outcomes first, then:
- Developed a full-funnel SEO strategy tailored to the nuances of the Middle Eastern market.
- Crafted culturally relevant content for each journey stage to cement market leadership.
- Executed keyword optimization and link building to multiply the keyword portfolio by 32x.
- Combined SEO and PPC to build an omnipresent engine that delivered a 5x surge in SQLs.
Execution followed strategy.
We onboarded 91Ninjas to grow our pipeline through SEO and ads. They created a full-funnel strategy for UAE market and have delivered great results.
In less than 7 months they grew our organic traffic by 3x and organic impressions by 13X through SEO and content efforts. On the paid marketing front, we have unlocked 5 platforms while growing our leads by ~20X while reducing the cost per lead by 50%
We highly recommend 91Ninjas to any B2B SaaS companies, in UAE and beyond, as a marketing partner.
Pankaj Suresh
Head of Growth & Marketing, Alaan
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