AnsCommerce grew inbound leads by 161% and SQLs by 32X with 91Ninjas
Client Overview
AnsCommerce (a Flipkart Group Company) is a leading full-stack e-commerce enablement platform providing end-to-end brand store tech, performance marketing, marketplace management, and e-commerce warehousing for D2C brands.
Industry
E-commerce Tech
Region
India
Impact at a glance
161%
Increase in inbound leads
32X
Increase in Sales Qualified Leads
165K
Organic LinkedIn impressions
2M
Organic Instagram impressions
The challenge
AnsCommerce generated social impressions but struggled to convert them into commercial interest.
- Inbound lead generation required pipeline acceleration.
- Content required systematic multi-channel alignment.
- Low organic visibility among high-growth D2C founders.
what they needed
An organic social engine converting decision-maker intent into sales pipeline.
what we did
- Content architecture
- Audience deep dives
- Topical engagement
- Employer branding
Strategic approach
We aligned on outcomes first, then:
- Ran visual #D2CFundingRoundup campaigns to engage venture-backed consumer brand founders.
- Structured technical product spotlights for the Kartify platform to capture high-intent buyers.
- Used real-time newsjacking and humorous positioning to drive engagement and shareability.
We bought 91Ninjas on board to establish a solid inbound marketing framework, and they certainly delivered.
They took charge of our comprehensive marketing approach, covering SEO, PPC, Social Media, and Content, creating a consistent inbound flow. For B2B companies in search of marketing collaborators, I’d strongly recommend them.
Sushant Puri
Co-founder
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