91Ninjas crafted FCC’s new brand identity and marketing plan
Client Overview
Flipkart Commerce Cloud (FCC), a Walmart Company, is a leader in providing digital commerce solutions to retailers and e-commerce businesses globally. Its comprehensive suite includes marketplace technology, pricing optimization, and retail media solutions.
Industry
Enterprise E-commerce SaaS
Region
Global (US, SEA, and MENA)
Impact at a glance
1280
Enterprise accounts reached
438%
Increase in organic traffic
23X
Pipeline Growth
256,828
Organic impressions on LinkedIn
The challenge
FCC needed to modernize its image and align its marketing execution with its expanding global offerings.
- Visual identity and brand positioning did not reflect their latest enterprise solutions
- Lacked a detailed brand and demand generation strategy to win in new global territories
- Needed a unified marketing partner to manage fractured channels and drive pipeline
what they needed
Refreshed brand and executed GTM plan to capture global markets.
what we did
- Define brand identity.
- Build thought leadership.
- Launch SEO & ads.
- Run ABM & events.
Strategic approach
We aligned on outcomes first, then:
- Reengineered brand identity for enterprise-grade positioning and visual clarity.
- Scaled multi-channel demand gen across US, SEA, and MENA to build awareness.
- Deployed targeted ABM campaigns to convert high-value prospects.
- Optimized SEO, digital ads, and events to build a predictable pipeline.
Execution followed strategy.
" 91Ninjas has been a dependable marketing partner for us. They quickly understood our business and brought a structured, thoughtful approach to everything they worked on.
The team is proactive, responsive, and consistently focused on delivering quality. They feel like an extension of our own team, and I'd happily recommend them to other B2B companies looking for a reliable growth partner. "
Praveen SNSS
Senior Director
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