Cloud Infrastructure Leader scaled enterprise deals 10x and slashed CPMQL by 72%

Client Overview

A complete Cloud Infrastructure Company providing enterprise-grade CDN, Security, and DNS services.

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Industry

10x Cloud Infrastructure

Region

India

Impact at a glance

10x

Increase in closed deals

5.3x

Increase in MQLs

85%

Reduction in CPSQL

72%

Reduction in CPMQL

The challenge

The brand was looking to execute a high-impact GTM strategy targeting Indian enterprises across multiple ad channels after early campaigns underperformed.

High customer acquisition costs from initial two months of self-run ad campaigns
Low brand awareness making direct enterprise conversion difficult in a competitive market
Needed to reach relevant enterprise decision-makers while drastically driving down acquisition costs

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what they needed

A full-funnel multi-channel ad strategy across Google and LinkedIn to build thought leadership.

what we did

Full-funnel campaign structure
Thought leadership & brand awareness ads
In-market high-intent audience targeting
Retargeting & lead nurture funnels

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Strategic approach

We aligned on outcomes first, then:

Deployed brand awareness campaigns on LinkedIn to establish industry authority among enterprise decision-makers.
Captured active bottom-of-funnel demand via high-intent Google Search campaigns for users actively looking for CDN, Security, and DNS solutions.
Created retargeting funnels to convert aware, engaged traffic into high-quality MQLs and SQLs.
Continuously optimized audience segments and ad performance to achieve steep reductions in CPMQL and CPSQL.

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Here's how we approached

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