ITILITE drives 100x more leads with organic search and social dominance

Client Overview

ITILITE provides innovative travel and expense management solutions for businesses across multiple continents. This rapidly growing B2B SaaS company backed by Matrix Partners India, Greenoaks Capital, and Vy Capital streamlines corporate booking processes.

Industry

B2B SaaS / Travel & Expense Management

Region

US, India

Impact at a glance

1,678%

Increase in organic traffic

70%

Of international leads generated via content

100x

Increase in content-generated leads

2,500%+

Organic increase in social followers

The challenge

ITILITE pursued global pipeline expansion, but lacked the inbound strategy to accelerate it.

Needed to significantly lift brand visibility in highly competitive global markets
Lacked an effective audience targeting engine across diverse worldwide regions

what they needed

Built a cross-channel inbound infrastructure to dominate global search and capture enterprise leads.

what we did

Align inbound strategy.
Target buyer intent.
Build social engagement.
Scale paid ads.

Strategic approach

We aligned on outcomes first, then:

Architected a high-intent content marketing engine to dominate global organic search.
Scaled organic brand affinity to achieve a 2,500%+ follower increase and 1M+ social reach.
Deployed targeted performance ads to complement organic channels across international markets.
Optimized holistic digital channels to secure 70% of international leads from content assets.

Execution followed strategy.

Here's how we approached

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