DevRev accelerates US market penetration with 91Ninjas
Client Overview
Backed by Khosla Ventures & Mayfield, DevRev is a SaaS unicorn with $151 Million in funding. The knowledge graph company, with its AgentOS platform, is rapidly operationalizing GenAI in the enterprise space with 1-click data migration from legacy systems and lightweight AI agents.
Industry
Enterprise AI and SaaS
Region
United States
Impact at a glance
$600K
Pipeline generated
10X
Increase in monthly leads
82%
Reduction in cost per lead
8X
Increase in demo bookings
The challenge
DevRev pursued mid-market growth, but lacked the execution strategy for US enterprises.
- Slow market resonance in competitive US mid-market and enterprise segments.
- No high-conversion acquisition motion to displace entrenched legacy competitors.
- Lacked a scalable, hyper-targeted engine to engage enterprise accounts and lower CPL
what they needed
Drove demo bookings via competitive takeout and account targeting.
what we did
- Full-funnel GTM strategy
- Competitive takeout campaigns
- Event promotion
- Targeted PPC ads
- Account-Based Marketing (ABM)
Strategic approach
We aligned on outcomes first, then:
- Accelerated enterprise pipeline through a "Zendesk Takeout" campaign and high-impact event promotions.
- Targeted and engaged 350+ enterprise accounts by closely aligning sales and marketing campaigns.
- Boosted monthly lead volume by 10X while cutting Cost Per Lead (CPL) by 82%.
We partnered with 91Ninjas for our ABM and PPC efforts in the US and other markets. We loved how they came onboard and moved things around at a breakneck speed while delivering top notch quality.
The team is super proactive, strategic in their approach, and thorough in execution. What stands out is their hold on numbers and the fire to get things done and create an impact. Would definitely recommend them to other SaaS companies.
Bhavana Thudi
Marketing Head - DevRev
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