Doverunner scaled leads 7.5x and slashed CPL by 92%
Client Overview
Doverunner is a mobile and content security app formed through the strategic merger of two established security brands.
Industry
Cybersecurity
Region
Global
Impact at a glance
7.5x
Increase in leads
92%
Reduction in CPL
6.6%
Increase in CTR
The challenge
Following the merger of two distinct security brands into Doverunner, the company needed to rapidly establish market presence and trust.
- Need to unify brand identity and build top-of-mind awareness under the new Doverunner name
- Lack of market positioning as a consolidated thought leader in mobile and content security
- Need to drive high lead volumes while establishing efficient acquisition unit economics post-merger
what they needed
A cohesive, multi-channel strategy balancing brand awareness and performance marketing.
what we did
- Integrated demand gen
- Multi-channel campaign architecture
- Thought leadership & brand positioning ads
- High-intent conversion path optimization
Strategic approach
We aligned on outcomes first, then:
- Designed a full-funnel strategy to simultaneously educate the market on the merged entity and capture existing category demand.
- Deployed targeted thought-leadership content across high-impact channels to position Doverunner as an industry leader.
- Structured precision demand-capture campaigns focused on users actively searching for mobile and content security solutions.
- Systematically tested ad variations and audiences to achieve a dramatic increase in CTR and a massive reduction in cost-per-lead.
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