Enterprise Agentic AI Platform scaled leads 3x and cut CPL by 49%
Client Overview
Enterprise-grade Agentic AI Platform helping organizations automate complex workflows and scale enterprise operations.
Industry
Enterprise AI
Region
Global
Impact at a glance
3x
Increase in total leads
2x
Increase in relevant enterprise leads
49%
Reduction in CPL
13%
Reduction in CPC
The challenge
The brand needed to validate Google Ads as a scalable, high-ROI customer acquisition channel for reaching enterprise buyers.
- Uncertainty around whether Google Search could effectively target enterprise-level decision makers
- High risk of burning ad budget on low-intent or non-enterprise consumer traffic
- Needed a structured framework to validate lead quality while keeping acquisition costs low
what they needed
A high-intent paid search strategy to validate enterprise audience.
what we did
- BOFU & competitor keyword research
- Intent-focused ad copy creation
- Continuous bidding & keyword A/B testing
- Fast-iterative campaign optimization
Strategic approach
We aligned on outcomes first, then:
- Executed deep bottom-of-funnel (BOFU) keyword research focusing on high-intent generic terms and competitor alternatives.
- Structured targeted campaign groups specifically designed to capture enterprise-level decision-makers.
- Deployed rigorous A/B testing across ad copies, bid strategies, and search terms to systematically filter out low-intent traffic.
- Scaled budget into high-performing campaign variations over a 3-month cycle to maximize lead volume while driving down overall costs.
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