FCC builds massive NRF 2026 hype and hits a 47.30% engagement rate
Client Overview
Flipkart Commerce Cloud, a Walmart Company, is a leader in providing digital commerce solutions to retailers and e-commerce businesses globally.
Industry
Enterprise Retail Tech
Region
Global
Impact at a glance
47.30%
Campaign engagement rate
11,657
Total high-intent link clicks
31,320
Organic campaign impressions
27
High-impact social posts deployed
The challenge
Flipkart struggled to cut through NRF noise, requiring a humanized narrative to drive booth footfall.
- Standard software competitors relied heavily on dry corporate jargon instead of real operational empathy.
- Pre-event marketing required high-energy visual hooks to establish an active presence before the expo doors opened.
- On-the-ground coverage needed to capture live event energy and turn it into lasting brand momentum.
what they needed
Needed to cut through NRF 2026 noise, humanize tech capabilities, and drive booth footfall.
what we did
- #ByRetailersForRetailers concept
- Expectation vs. reality series
- Unscripted executive videos
- Interactive gated lead magnets
Strategic approach
We aligned on outcomes first, then:
- Centered identity on raw retail experience
- Anchored messaging around real-world trench experience
- Contrasted retailer expectations with technical realities
- Deployed executive videos to drive booth traffic
- Gated exclusive handbook for post-event leads
" 91Ninjas has been a dependable marketing partner for us. They quickly understood our business and brought a structured, thoughtful approach to everything they worked on.
The team is proactive, responsive, and consistently focused on delivering quality. They feel like an extension of our own team, and I'd happily recommend them to other B2B companies looking for a reliable growth partner. "
Praveen SNSS
Senior Director
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