GoKwik scaled multi-product acquisition and slashed CPI by 30%
Client Overview
Backed by Sequoia Capital India & Matrix Partners India, GoKwik is a Series B eCommerce enablement company powering checkout, conversions, and RTO reduction for 10,000+ D2C brands globally.
Industry
eCommerce SaaS
Region
Global
Impact at a glance
8,000+
Paid installs
30%
Reduction in CPI
3x
Install-to-paid customer conversion
3.5x
Increase in monthly installs
The challenge
GoKwik needed a dedicated Go-To-Market partner to scale their multi-product suite of Shopify apps effectively.
- Scaling user acquisition across distinct product offerings proved complex
- Difficulty driving consistent momentum for both PLG (Product-Led Growth) and SLG (Sales-Led Growth) motions simultaneously
- Needed an agile strategy to optimize customer acquisition costs
what they needed
A cohesive GTM strategy and execution engine to drive Shopify app installs (PLG) and demo bookings (SLG).
what we did
- Multi-channel growth campaigns
- ICP-specific audience targeting
- Continuous creative & channel experimentation
- High-intent conversion optimization
Strategic approach
We aligned on outcomes first, then:
- Segmented targeting by ideal customer profiles (ICPs) for each individual app in the suite.
- Designed and deployed tailored multi-channel campaigns balancing automated installs and high-value demo requests.
- Executed continuous experimentation across channels and ad creatives to lower acquisition costs.
- Scaled resources on top-performing campaign levers to accelerate sustainable inbound volume.
We brought 91Ninjas in to run paid campaigns for one product. Six months later, they’re handling eight across PLG & SLG motions — and have driven over 8,000+ paid installs while keeping our acquisition costs in check. What’s kept us expanding the engagement is how they work: they don’t wait for briefs and their strategic approach to rigorous testing. For any new product that we are launching, they are the go to team marketing team for us. Easy recommendation for anyone scaling paid acquisition in the B2B SaaS space.
Prateek Verma
Director – Demand Generation & ABM, GoKwik
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