Grew organic traffic by 55% with a refined SEO & Content strategy
Client Overview
QA Touch provides an AI-powered test management platform that streamlines collaboration between development and QA teams. Their solution enables efficient test case management, defect tracking, and reporting to enhance software quality across industries.
Industry
B2B SaaS / DevOps & Software Testing
Region
US
Impact at a glance
55%
Growth in organic traffic
2.67X
Increase in ranking keywords
25,000+
Ranking keywords reached
The challenge
QA Touch faced traffic declines, missing the keyword visibility to generate inbound queries. .
- Suffered from a consistent, ongoing decline in organic traffic
- Operated in a highly saturated, competitive DevOps space with very few ranking keywords
- Struggled with critically low inbound queries and poor organic conversions
what they needed
Overhauled SEO to reverse traffic decline and attract target customers.
what we did
- Segment ICP audiences.
- Find high-value keywords.
- Enhance technical SEO.
- Deploy targeted content.
- Optimize conversion rates.
Strategic approach
We aligned on outcomes first, then:
- Crafted tailored SEO strategies built around precise audience segmentation to attract their exact ideal customer profile.
- Identified high-value keywords to reverse traffic decline and scale rankings by 2.67x.
- Optimized technical and on-page architecture to support over 25,000 ranking keywords.
- Deployed a content and CRO roadmap to improve lead quality and inbound conversions.
Execution followed strategy.
"91Ninjas has been an excellent SEO and Content Marketing partner. We've been working with them for over a year now, and the results have been impressive, our organic traffic has seen significant growth. What we truly appreciate is how deeply they understand our business, genuinely care about our brand, and consistently approach every challenge like a true partner. Their content quality stands out, and it's clear they put real thought into aligning it with our goals."
Edmund Lasi
Product Marketing Manager
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