How SuperOps Scaled Organic Leads 63%
Client Overview
SuperOps is a March Capital-backed unified AI platform offering cutting-edge IT service management (ITSM) solutions to Managed Service Providers (MSPs) and internal IT teams in the US.
Industry
B2B SaaS
Region
United States
Impact at a glance
63%
Growth in monthly organic leads
73%
Growth in organic traffic
10X
Increase in organic impressions
3,525
Keywords ranking in AI Overviews
The challenge
SuperOps faced dropping traffic, creating an urgent need for a predictable enterprise inbound motion.
- Faced a steady Month-over-Month (MOM) decline in organic traffic and inbound conversions.
- Needed to urgently protect and scale a high-contract-value enterprise pipeline.
- Required a fast turnaround to build a predictable, high-performing inbound engine.
what they needed
Needed to reverse traffic decline to protect and scale high-value enterprise pipeline.
what we did
- Traffic recovery plan
- Inbound pipeline scaling
- Core SEO execution
- High-intent B2B content
- AI Overview optimization
Strategic approach
We aligned on outcomes first, then:
- Stopped the traffic decline by auditing and fixing technical and structural leakages.
- Built an inbound scale plan focused on high-intent transactional terms for their buyer persona.
- Captured 3,525 Google AI Overview placements by optimizing content for algorithmic discovery.
- Multiplied organic impressions by 10X and pushed 9,441 keywords into the Top 10 positions.
- Stabilized the lead pipeline, driving a 63% increase in high-intent monthly organic leads.
We onboarded 91Ninjas to build a strong inbound motion driving pipeline and AI visibility.
We've been working with them for more than a year across SEO, GEO, and content, and the results have been great. We've seen a 57% growth in leads, a 180% increase in organic traffic, and our LLM traffic has grown fourfold.
They deeply understand how modern search works, and they proactively suggest new strategies to scale.
We actually started with just SEO and content, but because of their success, we quickly expanded into programmatic SEO and AEO initiatives. We would gladly recommend 91Ninjas to any brand looking for a great growth partner that truly cares about your business.
Arvind Parthiban
CEO & Co-Founder, SuperOps
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