IMMO Capital ramps up LinkedIn brand traction
Client Overview
IMMO Capital stands as Europe's premier digital asset manager for real estate, backed by leading venture capital firms. They transform how institutional investors engage with residential property through innovative technology and data-driven market insights.
Industry
Real Estate Tech / Digital Asset Management
Region
Europe
Impact at a glance
300%
Increase in followers
10,700
Total engagements
730K
Organic impressions across platforms
The challenge
IMMO reached institutional investors, but lacked the tracking to nurture those leads. .
- Lacked robust lead tracking and nurturing architecture to maximize sales funnel efficiency
- Suffered from low brand awareness within a critical and niche institutional investor community
- Struggled to segment and engage sophisticated target audiences through organic social media channels
what they needed
Build authority and nurture institutional leads through CRM and social.
what we did
- Implement CRMs.
- Automate workflows.
- Scale LinkedIn.
- Segment audiences.
- Strategize social media.
Strategic approach
We aligned on outcomes first, then:
- Built an end-to-end CRM with sales and marketing automation to streamline the nurturing pipeline.
- Engineered a segmented LinkedIn strategy to capture institutional investor mindshare.
- Executed an investment-focused social strategy delivering 730K+ organic impressions.
- Generated 10,700 engagements and a 300% follower increase through targeted B2B community growth.
Execution followed strategy.
"91Ninjas is like an extended team and not an agency for us. We had been working with them since our early days and they have done amazing work so far. What stands out is that they genuinely care about their brands and focus on value creation over anything else."
Dawid Baranowski
AVP, IMMO Capital
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