Peoplebox scaled organic demos by 5X and built a sustainable pipeline

Client Overview

Peoplebox is a YC-backed Talent Management Platform offering cutting-edge HR tech solutions to organizations in the US. They empower organizations to achieve moonshot goals by aligning OKRs and Performance Management.

Industry

B2B SaaS / HR Tech

Region

US

Impact at a glance

151%

Growth in ranking keywords

5X

Growth in monthly organic demos

60+

Monthly organic demos delivered

392%

Growth in organic traffic

The challenge

Peoplebox generated web traffic but struggled to convert visitors into demo bookings.

Struggled to target and convert the correct ideal customer profile (ICP)
Faced stagnant organic traffic (~12k monthly visitors) from past agency efforts
Suffered from low, below-average inbound demo bookings from search channels

what they needed

Used intent driven SEO to systematically drive predictable demo bookings.

what we did

Deploy SEO strategy.
Target high-intent keywords.
Optimize technical SEO.
Maximize conversions.

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Strategic approach

We aligned on outcomes first, then:

Deployed a targeted Content & SEO strategy focused entirely on commercial and informational intent.
Captured high-converting, ICP-matched keywords to break past a full year of stagnant traffic.
Executed critical technical SEO overhauls to rapidly secure 33,534 ranked keywords.
Integrated rigorous CRO to transform organic search into a top-performing pipeline engine within six months.

Execution followed strategy.

Here's how we approached

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