SaaSBoomi Scales Founder Engagement 6X Through Omnichannel Social Strategy
Client Overview
SaaSBoomi is India's largest and most definitive community for SaaS founders, helping build, scale, and mentor software companies across India, the United States, and other global markets.
Industry
SaaS & Tech Ecosystem
Region
India & United States
Impact at a glance
5X–6X
Engagement rate
10,611
Elite founder followers
524,400+
Campaign video views
2 Years
Sustained partnership
The challenge
SaaSBoomi targeted cynical founders, requiring a strategic partner to drive event participation.
- Reaching and consistently engaging highly sophisticated SaaS founders across global regions.
- Scaling a high-energy digital narrative across multiple professional channels simultaneously.
- Building explosive, measurable momentum around critical offline ecosystem events
what they needed
Needed a social partner to scale authentic founder engagement and drive flagship event growth.
what we did
- Multi-channel social expansion
- Event marketing framework
- Corporate storytelling
- High-velocity content design
Strategic approach
We aligned on outcomes first, then:
- Sustained a high-frequency social engine over 2 years to cement SaaSBoomi as a global hub.
- Ran a real-time digital engine for the 'Caravan' event, turning live insights into high-impact visual assets.
- Sparked a 5x–6x growth spike over competing networks by replacing dry announcements with community-first storytelling.
We've had a great experience working with 91Ninjas. At SaaSBoomi, we've really benefited by our social media presence, and the team has done an amazing job. We've actually seen incredible results from our recent Caravan event, where our engagement was 5X to 6X compared to our other community initiatives that build for SaaS founders. This success has truly happened because of the support we get and the amazing execution from the team at 91Ninjas. Beyond the numbers, they work as a true partner on the social media front. I'm very grateful and would highly, highly recommend them if you are thinking of a partner, just blindly go with 91Ninjas.
Avinash Raghava
Founding Volunteer & CEO, SaaSBoomi
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