Shopify Locator App scaled leads by 750% and slashed CPL by 81%
Client Overview
A customizable store locator platform helping Shopify and web-based e-commerce businesses drive foot traffic and streamline location discovery.
Industry
E-commerce SaaS
Region
Global
Impact at a glance
750%
Increase in overall leads
81%
Reduction in CPL
27%
Reduction in CPC
The challenge
The brand needed to validate whether Google Search could serve as a profitable, repeatable customer acquisition channel.
- Uncertainty around whether high-intent Shopify merchants could be cost-effectively captured via search
- Risk of overspending on low-intent search queries and generic terms
- Needed a systematic approach to uncover high-converting keyword sets and lower acquisition costs
what they needed
A high-intent Google Search strategy backed by rapid A/B testing to validate the channel.
what we did
- Deep high-intent keyword research
- Structured 3-month A/B testing roadmap
- Bidding strategy & ad copy optimization
- Rapid campaign scaling & efficiency tuning
Strategic approach
We aligned on outcomes first, then:
- Conducted in-depth keyword research to target high-intent commercial terms relevant to Shopify store owners and e-commerce managers.
- Executed 8 rigorous A/B tests across campaigns during the first 3 months to identify the optimal bidding strategies, search terms, and ad copy.
- Doubled down on winning campaign structures to maximize conversion efficiency and drive down CPCs.
- Scaled budget into high-performing conversion paths to deliver a predictable, low-cost lead generation engine.
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