TrueFoundry drove 2.5x growth in demo booked through SEO
Client overview
TrueFoundry is a Peak XV-backed Agentic AI Platform that offers an AI Gateway and cutting-edge AI deployment solutions to enterprises across the United States.
Industry
Artificial intelligence & DevOps
Region
United States
Impact at a glance
4x
Increase in organic traffic
2.5x
Growth in demos booked
123%
Increase in LLM referral traffic
75%
Growth in signups
The challenge
TrueFoundry targeted AI leaders but required a deeply technical marketing partner to drive inbound.
- Reaching sophisticated AI/ML leaders who ignore generic marketing.
- Overcoming lost momentum from a previous agency's lack of technical depth.
what they needed
Needed a technical GTM partner to engage AI leaders and capture emerging LLM traffic.
what we did
- ICP-focused SEO framework
- Developer-centric technical content
- GEO
- Rapid pilot expansion
Strategic approach
We aligned on outcomes first, then:
- Built a technical content map matching enterprise AI/ML leader pain points.
- Optimized web infrastructure for citations across ChatGPT, Perplexity, Claude, and Gemini.
- Generated immediate high-intent signups and enterprise demos, expanding the partnership scope.
91Ninjas has been a true growth partner, helping us build an SEO and inbound engine that's focused on driving the right traffic, not just more traffic.
What stood out was that the team didn't just listen to our requirements; they challenged our thinking and built the entire engagement around our north star metric: conversions. Over the course of our engagement, we've seen our organic traffic grow by 3–4x and demo requests increase by nearly 2.5x. I'd happily recommend them to any B2B SaaS company serious about inbound growth.
Ashish Dubey
Marketing Leader, TrueFoundry
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