Uniqode slashed CPL by 59% and scaled lead volume by 2.76x
Client Overview
Uniqode is a leading QR code platform helping businesses create, manage, and track QR code experiences at scale.
Industry
B2B SaaS
Region
Global
Impact at a glance
71%
Reduction in CPC
71%
Increase in CTR
2.76x
Increase in Leads
59%
Reduction in CPL
The challenge
Uniqode wanted to scale paid acquisition for "The QR Code Generator" in the US market while keeping customer acquisition costs strictly under control.
- Escalating campaign costs were capping potential acquisition volume
- Needed higher volume of signups without diluting lead quality
- Budget ballooned without driving proportional bottom-line returns
what they needed
A high-efficiency paid search and acquisition strategy to maximize signup volume.
what we did
- High-cost campaign pruning
- Extensive bidding & keyword A/B testing
- Conversion-focused ad copy optimization
- Rapid campaign scaling & budget re-allocation
Strategic approach
We aligned on outcomes first, then:
- Instantly paused high-cost, inefficient campaigns to eliminate budget waste.
- Ran aggressive A/B testing across bidding strategies, budget distribution, ad copy, and targeted keywords.
- Achieved immediate efficiency gains within two weeks to establish a baseline for profitable growth.
- Iteratively scaled winning campaign variations to continuously drive up signup volume while driving down acquisition costs.
91Ninjas have been a valuable partner in helping us scale our paid marketing efforts. The team moved quickly, understood our goals, and focused on driving measurable improvements from the start.
What impressed us most was their sense of ownership. They don't operate like an external agency; they work like an extension of the team, proactively identifying opportunities and continuously optimizing for better results. In 4 months, our signups grew efficiently with CPCs reduced by 4X and CPL reduced by ~59%—all with only a ~13% increase in budget. I'd definitely recommend 91Ninjas to companies looking for a dependable performance marketing partner.
Product Manager, Founder's Office, UNIQODE
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